Overview
EPC Intel gives subcontractors, suppliers, financial institutions, EPC contractors and energy companies a single source of truth for confirmed EPC and FEED contract awards.
In one product we combined a searchable contract database with scope, value, contractor and timeline details, an industry news feed and lead-tracking tools.
The Business Challenge
The EPC market is fragmented: information about awarded contracts, contractors and capital flows is scattered across PDF reports, press releases and private notes. The client needed a platform that consolidates this data layer in one interface while also working commercially — turning visitors into trial users, and trial users into paying customers without a hostile paywall.
The project's key questions:
How to design a data-heavy application with a searchable contract table that remains usable across screen sizes.
How to handle a two-tier access model (Basic free / Pro with a 7-day trial) without making the UX feel restrictive.
How to give Basic users enough value to stay engaged, but not so much that upgrading loses its point.
How to build a product ready to scale into new sectors and geographic markets.
Our Role
We treated this as a product engagement. We started by defining key user roles (sales, analyst, investment manager) and mapping the path from "landed here from Google" all the way to an active Pro customer. Only then did we lock in the information model (contracts, companies, contacts, news, user collections) and move into wireframes, visual language and a design system.
The whole product is organised around one principle: users always see what they're missing and how to get it. Locked content isn't hidden — it's blurred, kept in context, with a single upgrade CTA placed right above the data the user cares about.
