Website development for a European fertility clinic network

Engineering unique, brand-aligned websites for FutureLife's clinics using a scalable design system that ensures technical consistency, regulatory compliance, and SEO performance across markets.

Klient
FutureLife
Služby
Website development, Design system architecture, UX/UI design, Django CMS development, Security & compliance infrastructure, DevOps & CI/CD pipelines
Odvětví
Healthcare, Reproductive medicine, Medical technology

O projektu

FutureLife operates a network of reproductive health clinics across Europe – each needing a distinct digital presence that balances brand consistency with local market requirements.

WDF engineered a modular design system integrated with Django CMS. Each clinic receives a unique design implementation while maintaining technical consistency, regulatory compliance, and SEO optimization across the network.

Since deployment, WDF has delivered production instances for nine clinics including Sanus, Fertility Madrid, Ovumia, NIJ Clinics, Reprofit, Gynera, FIV Valencia, and Institut Marquès.

Cíle projektu

Turn an internal EMR ecosystem into a patient‑centric service without compromising security or clinical workflows.

FutureLife had a mature EMR (eBase) holding appointments, invoices, medications, lab results and documents – but it was built for internal use, not patient consumption. The portal had to integrate with this without destabilising existing workflows, while delivering a modern, responsive experience.

Reliability was non‑negotiable. Patients need accurate information across devices and time zones. If an appointment changes in the EMR, it must reflect in the portal immediately. If a payment succeeds, both finance and the EMR must stay in sync.

Strategically, FutureLife wanted full ownership and independence. That meant transparent, documented architecture that their team could extend. It also required thinking ahead to internationalisation (including Czech language features), multi‑currency payments, and the ability to scale to new clinics by configuration – not re‑implementation.

Naše role

WDF engineered the complete system – design system architecture, unique clinic designs, Django CMS implementation, and deployment infrastructure.

WDF developed a design system integrated with Django CMS, featuring four foundational patterns representing distinct positioning strategies. For each clinic, WDF's design team creates a unique visual implementation with custom design tokens (typography scales, color systems, spacing variables), compiled into CSS and integrated as Python packages for distribution.

Shared functionality is abstracted into standalone packages with semantic versioning. Updates and fixes deploy network-wide through standard dependency management. Clinic-specific implementations remain isolated, enabling system updates while preserving unique brand identities.

The architecture includes SEO optimization with structured data markup, privacy controls for consent management and data access rights, and a component library enabling content teams to build pages without developer intervention.

The Delivery Journey

WDF approached the project as a platform build: establish technical foundations, validate with production deployments, then scale based on operational learnings.

Phase 1

Architecture & design system foundations

WDF collaborated with FutureLife to define four foundational patterns representing distinct clinic personas: international destination clinics, premium regional providers, accessible urban centers, and community-focused local practices. Each pattern addresses different market positioning and patient journey requirements.

The team established the Django CMS architecture, Python package structure, design token compilation pipeline, and deployment infrastructure. Multi-environment workflows were implemented from the start, enabling safe integration testing without affecting production instances.

Phase 2

Pattern validation & design implementation

With the architecture established, WDF began creating unique designs for individual clinics. Each design process starts with brand guidelines analysis, followed by custom design token definition (typography, color systems, spacing), component library creation, and Django CMS integration.

Production deployments validated the architecture's flexibility – confirming that the system could support diverse visual identities while maintaining technical consistency. WDF refined the design-to-deployment workflow, hardened the CI/CD pipeline, and optimized the CMS editing experience based on content team feedback.

Phase 3

Production operations & continuous evolution

With multiple clinics live, WDF transitioned into ongoing partnership mode. The team maintains the platform, designs new clinic websites, introduces components as requirements emerge, and supports FutureLife with technical guidance.

The architecture has proven adaptable as FutureLife expands into new markets. Recent work includes multi-market campaign sites (UK/Ireland fertility awareness initiative), enhanced localization capabilities, and privacy controls responding to evolving regulatory requirements.

Přínosy řešení

The FutureLife design system demonstrates how healthcare organizations can scale digital operations without compromising quality or market responsiveness.

When FutureLife acquires or partners with a clinic, that clinic gains immediate access to production-tested infrastructure, regulatory compliance mechanisms, and SEO-optimized architecture – rather than starting from scratch. Marketing teams focus on positioning and content strategy instead of coordinating technical vendors. Patients experience consistent quality regardless of which clinic they engage with.

The system proves that architectural standardization doesn't require visual uniformity. Each clinic maintains its distinct brand identity, but all benefit from shared infrastructure improvements, security updates, and feature additions developed for the network.

Now FutureLife has:
  • Scalable launch capability
    New clinics receive custom-designed websites built on proven architecture, reducing time-to-market while maintaining quality standards.
  • Network-wide technical leverage
    Performance improvements, security updates, and new capabilities deploy across all instances through centralized package management.
  • Preserved brand autonomy
    Each clinic customizes its digital presence to match local market expectations and brand guidelines without forking from the core platform.
  • Long-term technical partnership
    WDF continues evolving the system as FutureLife grows, new markets emerge, and patient expectations for digital healthcare experiences advance.

Technologie

Python

Výkonný a univerzální jazyk, který tvoří páteř našich backendových systémů a nástrojů pro pokročilou analýzu dat.

React

Moderní technologie pro vývoj rychlých, interaktivních a uživatelsky přívětivých webových a mobilních aplikací.

AWS

Světová špička v cloudových službách, která nám umožňuje stavět bezpečnou, škálovatelnou a spolehlivou infrastrukturu.

PostgreSQL

Robustní relační databáze, na kterou spoléháme při bezpečném ukládání a správě kritických firemních dat.

TypeScript

Nadstavba JavaScriptu, díky které píšeme bezpečnější, stabilnější a lépe udržovatelný kód pro velké aplikace.

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Vojta Strnad
Vojtěch Strnad
CEO ve WDF